The Practical Innovator's Guide to Customer-Centric Growth
There's only so much you can learn about how-to perform a method from people that don't really want you to know how-to anything. This blog is about applying the method to real-world problems. The how-to is going away soon anyway.
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“Mike is THE expert on JTBD, which is an important innovation framework for founders and others to build meaningful products and businesses.”
Ben Yoskovitz, Focused Chaos