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How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
FULL GUIDE
Apr 21
•
Mike Boysen
4
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How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
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Building a Jobs-to-be-Done Map for Getting a Problem Fixed
Feb 14, 2022
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Mike Boysen
11
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Building a Jobs-to-be-Done Map for Getting a Problem Fixed
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Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
Jul 30, 2021
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Mike Boysen
11
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Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
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A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
Aug 3, 2021
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Mike Boysen
9
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A Simple Way to Think of "Experience" Through a Jobs-to-be-Done Lens
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Turning a Job Map into a Capability Maturity Model
May 11, 2022
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Mike Boysen
5
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Turning a Job Map into a Capability Maturity Model
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9:27
Some random thoughts on Likert scales
Listen now | Let me know what you think of this format. So much easier to produce frequently to get thoughts out of my head, that you might find…
Apr 11
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Mike Boysen
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Some random thoughts on Likert scales
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7:48
If People Cobble Solutions Together to Get Jobs Done, then...
Why aren’t we capturing which solutions are being cobbled, step-by-step?
Apr 4
•
Mike Boysen
3
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If People Cobble Solutions Together to Get Jobs Done, then...
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12:16
Reducing JTBD Success Statement Quantities - v2.0
Watch now | Yes, AI can actually do it better than humans
Apr 2
•
Mike Boysen
3
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Reducing JTBD Success Statement Quantities - v2.0
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I Need Your Experience!
Hi everyone, I am trying to collect some data to help me prioritize the extensive industry-related JTBD research that I’m doing. The goal is to …
Mar 9
•
Mike Boysen
1
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I Need Your Experience!
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6:33
Do You Have a Complete Understanding of CX?
Listen now | Customer Journey Optimization is not a substitute for the wrong solution
Feb 16
•
Mike Boysen
7
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Do You Have a Complete Understanding of CX?
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This Free JTBD Toolkit Elevates Journey Mapping & Analysis
Did you know Jobs to be Done could be applied to customer journeys?
Feb 10
•
Mike Boysen
3
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This Free JTBD Toolkit Elevates Journey Mapping & Analysis
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Getting to the Important Key Research Questions
The old guard doesn't want you to look at the man behind the curtain..
Jan 31
•
Mike Boysen
2
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Getting to the Important Key Research Questions
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16:52
Is it Time for Disruption?
Watch now | And why aren't the innovation consulting firms embracing it? Ah, never mind ...
Jan 23
•
Mike Boysen
4
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Is it Time for Disruption?
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The Only Purchase Journey You Will EVER Need
The Traditional Purchase Journey Framework - On Steroids
Jan 17
•
Mike Boysen
3
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The Only Purchase Journey You Will EVER Need
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Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
BCG Matrices will only get you so far...
Jan 14
•
Mike Boysen
7
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Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
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Winding 2023 Down
My Job to be Done will be Rejuvenating for the New Year
Dec 19, 2023
•
Mike Boysen
2
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Winding 2023 Down
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4:51
What makes a "good" need statement for JTBD?
The pursuit of perfection is the pursuit of waste
Dec 13, 2023
•
Mike Boysen
2
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What makes a "good" need statement for JTBD?
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Practical Innovation w/ Jobs-to-be-Done
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