The Practical Innovator's Guide to Customer-Centric Growth
Discover a small change in perspective can have highly differentiated results in areas like business model innovation, product development, user experience, and marketing. We apply our thinking to all problems. Come and see.
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“Mike is THE expert on JTBD, which is an important innovation framework for founders and others to build meaningful products and businesses.”
Ben Yoskovitz, Focused Chaos