Communicating Jobs-to-be-Done Opportunities to Creative People (and beyond)
A simple example of masking all the scary data into something your design team, or leadership, will embrace...maybe!
In the world of Jobs-to-be-Done the majority of the practitioners do purely qualitative exercises that are full of aspirations, biases, conflations and assumptions. Did I miss anything? They write Job Stories out of thin air, and we are asked to have confidence that “When an order is submitted, I want to see a warning message so I can avoid resubmitting…