The Subjective Quadrant (SQ) for Digital Marketing

A Jobs-to-be-Done lens on evaluating the market of Marketing

Many of you are familiar with the Gartner Magic Quadrant (MQ) which uses a BCG matrix to plot brands along four subjectively defined criteria (such as completeness of vision and ability to execute). I’m sure there is some survey data to back it up. It’s hard to tell when you look at the definitions they provide. Much of the criticism I’ve heard over the…