The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
A Better Way to Use Job Stories?

A Better Way to Use Job Stories?

Speed up Job Model creation using a new "test-fit" approach

Mike Boysen's avatar
Mike Boysen
Sep 08, 2021
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
A Better Way to Use Job Stories?
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If you're like me, you don't enjoy being subject to subjectivity. Let's be clear, subjectivity can be masked in rigor. We see this all the time in consulting and I'm certain it is prevalent in other enterprises as well. Subjectivity is not your friend!

Subjectivity can be and is often embedded in larger systems. As a result, we can easily lose sight of the fact that we've failed to complete the system because the subjective part is just a minor little thing. Unfortunately, something magical isn't going to happen in those cases. We need to do a little bit more hard work in order to find a way to patch that last pothole on the road to successful innovation - and ultimately help to make it easier.

Systems thinking is a discipline for seeing wholes. It is a framework for seeing interrelationships rather than things, for seeing 'patterns of change' rather than static 'snapshots.' — Peter Senge —

I've been working on Universal models for problems, markets, objectives, using Jobs-to-be-Done for…

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