A Jobs-to-be-Done lens on consumers deciding which product to purchase
An example of the intersection between various Jobs-to-be-Done
Note: The purpose behind these catalogs is not to tell you where the gaps are in the market. They don’t highlight pain points. The customer success statements that are included in the core job are ways an end user / consumer / buyer could evaluate how well they can get the job done. We’re not scoping the research around a single solution, or even a cate…