A Map of the Market of Selling

The second Sub-objective of Revenue of Development

As I discussed in my five part series (A fresh look at the market of Marketing), for-profit companies are inevitably trying to achieve sustained, profitable growth. In order to understand what it is that prevents them from reaching this goal, we can ask them what is getting in the way. For example:

• They are not able to locate hidden opportunities in the market, or related markets they expand into - Market Strategy / Product Planning

• They are not able to successfully convert hidden opportunities into winning solution concepts - Design

• They are not able to successfully turn winning concepts into actual products and related services - Product Management

• They cannot effectively develop revenue with the solutions they build - Marketing & Sales

I indirectly pointed out in a visual that revenue development can happen in a number of modes:

• An effort to capture net new customers

• An effort to retain existing customers across the entire expected lifetime

• An effort to offer new ways to add value for exis…