Practical Jobs-to-be-Done

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A Map of the Market of Selling

jobstobedone.substack.com

A Map of the Market of Selling

The second Sub-objective of Revenue of Development

Mike Boysen
Apr 28, 2020
3
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A Map of the Market of Selling

jobstobedone.substack.com

As I discussed in my five part series (A fresh look at the market of Marketing), for-profit companies are inevitably trying to achieve sustained, profitable growth. In order to understand what it is that prevents them from reaching this goal, we can ask them what is getting in the way. For example:

  • They are not able to locate hidden opportunities in the …

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