A new look at the Buyer Journey — as a consumption chain Job-to-be-Done

There are so many voices out there talking about customer experience and different ways to improve them that it’s easy to get lost in the…

There are so many voices out there talking about customer experience and different ways to improve them that it’s easy to get lost in the ever-changing sea of opinion. But fear not, because perhaps the only way to understand customer experience is by establishing an never-changing foundation from which you measure it. If the approach is a variable, your…