The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
A Unifying Concept Between Design and Innovation

A Unifying Concept Between Design and Innovation

Jobs-to-be-Done practitioners aren't the only ones to think like this

Mike Boysen's avatar
Mike Boysen
May 30, 2023
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
A Unifying Concept Between Design and Innovation
1
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The Finnish architect and designer Eliel Saarinen said…

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

While this is a solution-space concept, it addresses the next larger goal. When I saw this it struck me that this is exactly what we p…

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