A Unifying Concept Between Design and Innovation

Jobs-to-be-Done practitioners aren't the only ones to think like this

The Finnish architect and designer Eliel Saarinen said…

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

While this is a solution-space concept, it addresses the next larger goal. When I saw this it struck me that this is exactly what we p…