The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Aligning Market Adoption to Buying Behavior

Aligning Market Adoption to Buying Behavior

Mike Boysen's avatar
Mike Boysen
Mar 26, 2013
∙ Paid

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Aligning Market Adoption to Buying Behavior
Share

In my last post, I suggested that we need to re-think the buyer adoption curve. I also implied that 80% of active buyers don’t buy, and sales people have diminished influence over buyers today. The problem is no different than it has been in the past, but the environment we are in has changed; requiring some adaptations. The misguided theory of hiring m…

Keep reading with a 7-day free trial

Subscribe to The Practical Innovator's Guide to Customer-Centric Growth to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Michael A. Boysen
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share