The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
An Honest Discussion about Organic Growth

An Honest Discussion about Organic Growth

Mike Boysen's avatar
Mike Boysen
Jul 29, 2012
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
An Honest Discussion about Organic Growth
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As long as I’ve been in the CRM space, I’ve struggled with the fact that the technology was being sold as a guarantor of growth when it was never clear how that would happen or if it ever happened. Coming out of the banking world where I had reviewed thousands of business plans, financial projections and results, I always had a bad feeling about the tru…

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