Analysis Plans and Sample Plans

Constructing Powerful Jobs-to-be-Done Surveys - Part 1 of 8

This is the first post in a series of posts about constructing Jobs-to-be-Done surveys. I’m sure many of you have done plenty of surveys. However, based on the reactions I’ve seen from seasoned veterans when these are put in front of them, they are aghast at the length and complexity.

Hey, you do what it takes to get the best information you can get, an…