The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Are you going to keep making strategic investments based on guesses?

Are you going to keep making strategic investments based on guesses?

There are two major worlds in innovation...

Mike Boysen's avatar
Mike Boysen
Oct 09, 2024
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Are you going to keep making strategic investments based on guesses?
1
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  • The old world

  • The new world

The New World

There are two camps in the new world:

  • The guessers

  • The knowers

The Guessers

The source of your insights is very important. The guessers value their own assumptions and opinions. The data they collect is stored on sticky notes which are collected in a workshop from a group of people that do not represent the market in a…

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