Are you going to keep making strategic investments based on guesses?

There are two major worlds in innovation...

• The old world

• The new world

The New World

There are two camps in the new world:

• The guessers

• The knowers

The Guessers

The source of your insights is very important. The guessers value their own assumptions and opinions. The data they collect is stored on sticky notes which are collected in a workshop from a group of people that do not represent the market in a…