Are you going to keep making strategic investments based on guesses?
There are two major worlds in innovation...
The old world
The new world
The New World
There are two camps in the new world:
The guessers
The knowers
The Guessers
The source of your insights is very important. The guessers value their own assumptions and opinions. The data they collect is stored on sticky notes which are collected in a workshop from a group of people that do not represent the market in a…
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