Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey

Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.

Table of Contents

• Introduction: Beyond the Funnel – Why Your Current Purchase Journey Insights Are Falling Short

  • The Evolving Customer: Increased expectations, information overload.

  • Limitations of Traditional Purchase Journey Metrics

  • Introducing the Jobs-to-be-Done (JTBD) Lens

  • Thesis

• Deconstructing the "Purchase Journey": What Job Are Customers Really Trying …