The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey

Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey

Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.

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Mike Boysen
May 23, 2025
∙ Paid

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
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Table of Contents

  • Introduction: Beyond the Funnel – Why Your Current Purchase Journey Insights Are Falling Short

    • The Evolving Customer: Increased expectations, information overload.

    • Limitations of Traditional Purchase Journey Metrics

    • Introducing the Jobs-to-be-Done (JTBD) Lens

    • Thesis

  • Deconstructing the "Purchase Journey": What Job Are Customers Really Trying …

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© 2025 Michael A. Boysen
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