Building a Jobs-to-be-Done Map for Getting a Problem Fixed

I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research

Creating jobs-to-be-done maps (aka Job Maps) doesn’t have to be that intimidating. What most people don’t do well is follow the rules. I have to admit that after learning all of the rules for Outcome-Driven Innovation I tend to cringe when I see people break them. Sometimes it’s because they learned them 10 years ago - when they were different - and other times it’s simply because they don’t understand them.

There is also a lot of emphasis on the jobs-to-be-done interviews as well. I’ve contributed to that emphasis myself...

How to get results from Jobs-to-be-Done interviews

Generally speaking, you can make a lot of progress on a job map before the first interview. When you are studying consumer related jobs, most of us have done them many times. In these cases, you can use your common sense, and some basic desk research to make a lot of progress. If you’re studying highly skilled professional jobs, the context and the terms will definitely require some additional time in front of those professionals to ensure you don’t miss anything or…