The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Building a Jobs-to-be-Done Map for Getting a Problem Fixed

Building a Jobs-to-be-Done Map for Getting a Problem Fixed

I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research

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Mike Boysen
Feb 14, 2022
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Building a Jobs-to-be-Done Map for Getting a Problem Fixed
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Creating jobs-to-be-done maps (aka Job Maps) doesn’t have to be that intimidating. What most people don’t do well is follow the rules. I have to admit that after learning all of the rules for Outcome-Driven Innovation I tend to cringe when I see people break them. Sometimes it’s because they learned them 10 years ago - when they were different - and other times it’s simply because they don’t understand them.

There is also a lot of emphasis on the jobs-to-be-done interviews as well. I’ve contributed to that emphasis myself...

Practical Jobs-to-be-Done
How to get results from Jobs-to-be-Done interviews
Jobs-to-be-Done Theory is integral to successful product planning — the ability to conceptualize a product or service that will win in the marketplace BEFORE it is approved for development/design. Applied correctly, it results in predictable innovation, as products and services are certain to address unmet customer needs…
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7 years ago · 2 likes · 2 comments

Generally speaking, you can make a lot of progress on a job map before the first interview. When you are studying consumer related jobs, most of us have done them many times. In these cases, you can use your common sense, and some basic desk research to make a lot of progress. If you’re studying highly skilled professional jobs, the context and the terms will definitely require some additional time in front of those professionals to ensure you don’t miss anything or…

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