Building a Jobs-to-be-Done Map for Getting a Problem Fixed

I'll walk you through a Universal / Generic Model for Jobs-to-be-Done research

Creating jobs-to-be-done maps (aka Job Maps) doesn’t have to be that intimidating. What most people don’t do well is follow the rules. I have to admit that after learning all of the rules for Outcome-Driven Innovation I tend to cringe when I see people break them. Sometimes it’s because they learned them 10 years ago - when they were different - and oth…