Can we make customers loyal to our brand?
Let's look at what customers are actually loyal to using Jobs-to-be-Done
One of truest statements I’ve ever read - and one that I repeat consistently - is “local optimization leads to global sub-optimization” and I’m not sure who to credit it to. There are a few ways to look at this. The first is that we might focus on the sexy link in a chain and try to make it even sexier (think personalization, loyalty, etc.), while compl…