CRM Disruption You Can Count On

How much of your CRM application are you actually hiring? Yes, I understand you are paying for all of it. The question is whether you are leveraging all of it? CRM is not the same for each type of business, or even for different businesses of the same type. They each have different roles to play in their particular market space which are designed around their understanding of their current product, their current customers, their current resources, their current capabilities and what their current competitors are doing. Yet, they have historically flocked to technonlogy that was beyond their capabalities and needs. And while these seem to be products that overshoot the market today, companies are still spending even more extending them! Well, they are spending something during these hard times, but usually spending it in the wrong place.

This reality, amongst other things, is what drives most businesses to mediocrity over time — from above and below (h/t @GrahamHill). It also explains w…