CRM — The Long View

[widget id=”ad_unit-3"]ad_unit-3[/widget]I’m in CRM for the long haul, are you? Have you been here for awhile? Do you plan to be around for awhile? Are you just starting out? Are you trying to make the leap from another discipline like Social Media? Me, I’ve been a CRM guy for quite awhile and plan to be around for awhile yet. That’s why I feel compelled to share my long view of things.

I have never been about getting rich quick. Unfortunately, we’ve all been programmed, to one degree or another, to do silly things like play the lottery and run up huge debts on credit cards. Basically, it’s the “I deserve this now” mentality, if I’m being perfectly honest. If that were the way to great success, I think we can all agree that everyone, people or businesses, would be wildly successful. The reason it is not is simple, you have to factor in risk. Risk is the great equalizer and balancing risk and reward is the game of champions.

A long time ago, I used to be in banking. This is where I learn…