The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Describing the objectives within the market of Marketing using Jobs-to-be-Done

Describing the objectives within the market of Marketing using Jobs-to-be-Done

A fresh look at the market of Marketing - Part 5 of 5

Mike Boysen's avatar
Mike Boysen
Apr 16, 2020
∙ Paid
1

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Describing the objectives within the market of Marketing using Jobs-to-be-Done
Share

If you like what you’re reading here, I’d appreciate some help. First, hit the like button, otherwise it looks like no one likes it! Second, share it via email or social media (especially LinkedIn). There’s a button for that too. Third, follow and contribute to the conversation in my Telegram discussion group if that suits you. Finally, if you haven’t subscribed to receive notifications, do that too! (choose the free plan)

As you review these steps, ask yourself how satisfied you are with your ability to accomplish each of them given your current approach or solution. Do you find it frustrating that you have to cobble together multiple methods, tools and/or subject-matter experts? Are any of these steps beyond your current influence, or authority as a marketer? Do they take too much time, or do you get inconsistent results?

The best future solutions will address the bulk (or all) of these value-creating capabilities in an integrated fashion (e.g., coupled). As a marketer, would you fin…

Keep reading with a 7-day free trial

Subscribe to The Practical Innovator's Guide to Customer-Centric Growth to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Michael A. Boysen
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share