Education: Who's the Real Customer from a Jobs-to-be-Done Perspective?

Perspective Matters

Why do we go to school? Or is the question “why is an education offered to us?” A K-12 education has been provided to us and is considered the norm. Then we’re asked to invest in our own future by going off to college, and sometimes beyond. If we don’t, our career prospects are diminished; unless you start your own business.

Prepare for a Career

From the student’s vantage point, Universities are offering a service. The students hire these schools to teach them what they need to know to be competitive in the market place of employees. The means by which they consume the service is irrelevant. Well, unless you’re a University with a sports program that brings in more revenue than tuition.

Remote learning may have a serious impact on these other revenue models as the on-campus population shrinks. We will see if COVID19 accelerates our acceptance of non-traditional degrees. If that happens, other revenue models - for instance sports programs - could be greatly impacted. At this time, it ap…