Evaluate your performance against an objective, not competitors using JTBD
You may focus on a different customer objective than your competitor. Hopefully, you do.
Here’s something you should know if you want to successfully interpret what I write about digital transformation. I do not compare the current state against competitors, features, trends, buzzwords, economies, or ideas. The reason is simple, those things are fleeting and chaotic, and no one has control over them; let alone the ability to assign meaningf…