Experiences Don't Matter
Services matter, and so do better business models, and other random thoughts of the day about Jobs-to-be-Done
I’ll be rambling today. Sorry.
“Online shopping should be fast, smooth, and easy, yet according to a recent survey, 78% of shoppers encounter difficulties that lead to increased frustration and decreased sales. More than 2 out of 3 (70%) online shoppers say it typically takes multiple tries to find what they want. The result is that 75% would give up and…