Experiences Don't Matter

Services matter, and so do better business models, and other random thoughts of the day about Jobs-to-be-Done

I’ll be rambling today. Sorry.

“Online shopping should be fast, smooth, and easy, yet according to a recent survey, 78% of shoppers encounter difficulties that lead to increased frustration and decreased sales. More than 2 out of 3 (70%) online shoppers say it typically takes multiple tries to find what they want. The result is that 75% would give up and turn to an alternative site when it takes too long to find their desired product”

This is the opening paragraph to a paper by Wakefield Research called Product Over Price: The Critical Role Personalization Plays in Converting Online Searches into Sales (July 2022). It goes on to say the 53% of shoppers prioritize finding the right product over finding the lowest price. As many as 68% say that they will make an unplanned purchase if the right product is recommended!

This is where my review the …