Forget Journey Mapping, It's All About Jobs-to-be-Done

I Did the Comparison So You Don't Have To

Today, I’m going to upset some of you. I’m going to compare Journey Mapping to Jobs-to-be-Done across twenty-two (22) dimensions. I just found this in my notes and thought “it’s not doing anyone any good sitting in my notes.” Therefore, I decided to write a controversial headline that ties in well to my controversial content.

This is a long one, so if y…