Friday Feb 25th JTBD Discussion Thread

Can Jobs-to-be-Done be used to better understand customer journeys?

Feb 25, 2022

∙ Paid

I’m opening up this thread for a general conversation about Jobs-to-be-Done. However, here’s a question I will also throw out there in case anyone wants to share:

Do you believe Jobs-to-be-Done (using Outcome-driven Innovation or variations on that theme) can be used to gain a better understanding of customer journeys? Have you tried? Are you planning to try? How did it work out?

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