Practical Jobs-to-be-Done

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Friday Feb 25th JTBD Discussion Thread

jobstobedone.substack.com

Friday Feb 25th JTBD Discussion Thread

Can Jobs-to-be-Done be used to better understand customer journeys?

Mike Boysen
Feb 25, 2022
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Friday Feb 25th JTBD Discussion Thread

jobstobedone.substack.com

I’m opening up this thread for a general conversation about Jobs-to-be-Done. However, here’s a question I will also throw out there in case anyone wants to share:

Do you believe Jobs-to-be-Done (using Outcome-driven Innovation or variations on that theme) can be used to gain a better understanding of customer journeys? Have you tried? Are you planning to try? How did it work out?

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Friday Feb 25th JTBD Discussion Thread

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Mike Boysen
Feb 25, 2022·edited Feb 25, 2022Author

If you only study people who complete - say - a purchase journey, can you understand people who become indecisive, or drop out of that journey?

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Tara Newman
Feb 26, 2022Liked by Mike Boysen

Yes, I’m doing this now — 2 years after the creation of the service - to see if I can get people earlier in their journey. It’s a combo of interviewing existing clients and people who engage with me but haven’t purchased yet. I’ve learned so much and it’s challenging a lot of assumptions I’ve made.

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