From Planning to Satisfaction: How Jobs-to-be-Done Informs the Entire Customer Purchase Journey

Explore how Jobs-to-be-Done can help you design a customer purchase journey that addresses the customers' needs and desires at each stage of the process, from planning to satisfaction

In reality, there are very few people truly focused on innovation. To most of us, it’s just a word. We’re not designing the next Facebook, or the next Internet. We’re dealing with the day-to-day realities of what we’ve been tasked with building, selling, supporting, etc. In fact, most of the money invested today is in the customer experience area. So, l…