Future-Proof Your Healthcare Strategy: A Leader's Guide to JTBD

The healthcare landscape is under unprecedented pressure. Escalating costs, the demand for better outcomes, relentless technological disruption, and shifting patient expectations create a complex environment where traditional strategic planning often falls short. Many healthcare enterprises find themselves trapped in a cycle of optimizing existing services – tweaking processes, adding incremental features – hoping to find an edge. But what if the path to sustainable growth and market leadership lies not in doing things better, but in doing different things altogether?

This is where the Jobs-to-be-Done (JTBD) framework offers a transformative perspective. Instead of focusing internally on current capabilities or broadly on market trends, JTBD shifts the focus externally to the fundamental 'job' your stakeholders – patients, providers, administrators – are trying to accomplish in a specific situation. It's about understanding the 'why' behind their actions and the outcomes they use to me…