Getting to the Important Key Research Questions
The old guard doesn't want you to look at the man behind the curtain..
When you're entering into a Jobs-to-be-Done research project and your key questions are:
What Job are the Job Executors trying to get done?
What steps must they accomplish to achieve success? β¦andβ¦
How do they measure success at each step?
Wow. You're about to waste π ° π »π Ύπ π Ύπ ΅ π Όπ Ύπ ½π ΄π.
All of those things above can be done in about an hour - custom.
If want to know how I do it (in about an hour), check this out. It will explain moreβ¦
You can do it too. It's π ±π ΄πππ ΄π. It's π ΅π °πππ ΄π. It's done more π ²π ·π ΄π °π Ώπ »π, and it gets the job done π ²π Ύπ Όπ Ώπ »π ΄ππ ΄π »π π ³π Έπ ΅π ΅π ΄ππ ΄π ½ππ »π than what your #innovation consultant is pitching you.
Of course, theyβre better at it π
All you need now is someone to field a survey and a young data scientist wannabe who's itching to please you.
That's how #disruption works, if you weren't aware. And when it starts catching on, there's a snowball effect. Especially during this wonderful digital era that promotes systems over individual (biased) performers.
Many of your competitors - and some of them used to do it the old way, just sayin - have already figured it out. Worse, the lower end of the market is starting to figure it out. Poo poo that all you want. π Theyβre coming for ya!
There's a 10% discount waiting for you! Just click this link (letβs see if you read this far)ππ»
Regards,
Mike
P.S. A very extensive universal CX and Customer Journey catalog is coming. Iβm still constructing it. And itβll have several versions of complete survey instruction-sets included (for each of the 15 universal customer journeys) and at some point (when I have time) a set of service blueprints as well. This is a freebie and in addition to the JTBD Pyramid I announced. Youβve gotta sign up to get notified for the pyramid, though.
Imagine not having to hire management consultants ever again.
If you'd like to learn more...
I do offer end-to-end consulting if youβre just not ready to do it all your own. Iβm 20x faster and at least 10x cheaper than your alternatives. Big Brands: This means you can get many more problems solved with your existing budget (I work with a global team of experienced practitioners)
I also offer coaching, if youβd like to know someoneβs got your back and you want to do the heavy lifting and get some knowledge transfer, I'm there!
I can help you get your qualitative research done in 2 days for mere budget scraps.
Iβve also got an academy where you can find a number of options for a do-it-yourself experience. This portfolio of AI prompts eliminates the pain of learning how to perform proper qualitative JTBD research.