Getting to the Important Key Research Questions
The old guard doesn't want you to look at the man behind the curtain..
When you're entering into a Jobs-to-be-Done research project and your key questions are:
What Job are the Job Executors trying to get done?
What steps must they accomplish to achieve success? …and…
How do they measure success at each step?
Wow. You're about to waste 🅰 🅻🅾🆃 🅾🅵 🅼🅾🅽🅴🆈.
All of those things above can be done in about an hour - custom.
If want to know how I do it (in about an hour), check this out. It will explain more…
You can do it too. It's 🅱🅴🆃🆃🅴🆁. It's 🅵🅰🆂🆃🅴🆁. It's done more 🅲🅷🅴🅰🅿🅻🆈, and it gets the job done 🅲🅾🅼🅿🅻🅴🆃🅴🅻🆈 🅳🅸🅵🅵🅴🆁🅴🅽🆃🅻🆈 than what your #innovation consultant is pitching you.
Of course, they’re better at it 😉
All you need now is someone to field a survey and a young data scientist wannabe who's itching to please you.
That's how #disruption works, if you weren't aware. And when it starts catching on, there's a snowball effect. Especially during this wonderful digital era that promotes systems over individual (biased) performers.
Many of your competitors - and some of them used to do it the old way, just sayin - have already figured it out. Worse, the lower end of the market is starting to figure it out. Poo poo that all you want. 😉 They’re coming for ya!
There's a 10% discount waiting for you! Just click this link (let’s see if you read this far)👈🏻
Regards,
Mike
P.S. A very extensive universal CX and Customer Journey catalog is coming. I’m still constructing it. And it’ll have several versions of complete survey instruction-sets included (for each of the 15 universal customer journeys) and at some point (when I have time) a set of service blueprints as well. This is a freebie and in addition to the JTBD Pyramid I announced. You’ve gotta sign up to get notified for the pyramid, though.
Imagine not having to hire management consultants ever again.
If you'd like to learn more...
I do offer end-to-end consulting if you’re just not ready to do it all your own. I’m 20x faster and at least 10x cheaper than your alternatives. Big Brands: This means you can get many more problems solved with your existing budget (I work with a global team of experienced practitioners)
I also offer coaching, if you’d like to know someone’s got your back and you want to do the heavy lifting and get some knowledge transfer, I'm there!
I can help you get your qualitative research done in 2 days for mere budget scraps.
I’ve also got an academy where you can find a number of options for a do-it-yourself experience. This portfolio of AI prompts eliminates the pain of learning how to perform proper qualitative JTBD research.