Have you tried tagging prospects to a Jobs-to-be-Done persona?
Here's what I'm thinking, let me know if you agree
Tagging prospects to a segment is simple, right? You just click on a field and select “Middle-aged Mike, or Happy Housewife.” Automating it with data enriched in a CDP is even simpler because we know that Jane is likely married and obviously, she is home taking care of things. 🤣🤣🤣 This is generally how marketing segmentation looks - I’m serious - bec…