How Do You Find Profitable Customers? Get To Know Your Own
Original post: 7/21/2005
It’s late on Friday evening and you’re driving down the freeway on the way home. You’re hosting dinner for one of your marketing agency’s most importance clients: the CMO of Simplify, one of the new “no-frills” mobile Telcos, which has been growing like crazy since it was launched two years ago. During your regular weekly call, h…