How does Martech Stack messaging stack up?

A weekend update for your reading pleasure

Nearly every Enterprise faces inconsistent, unpredictable growth. Yet, marketers are tasked with generating demand.

Sidebar: demand is located or discovered from hidden unmet needs in the market. Marketers simply tap into that demand if they have a product that addresses those unmet needs. They don’t create it.

Their reward comes from revenue even though they play a single role in a larger cast of required characters that are all essential in creating revenue. We have to look beyond marketing to solve the problem of sustained growth, but we can look at their outputs to learn what they know about the objectives of the markets they are targeting.

Why am I talking about this? Well, here’s how I used to start my presentations: