The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
How does Martech Stack messaging stack up?

How does Martech Stack messaging stack up?

A weekend update for your reading pleasure

Mike Boysen's avatar
Mike Boysen
May 16, 2020
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
How does Martech Stack messaging stack up?
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Nearly every Enterprise faces inconsistent, unpredictable growth. Yet, marketers are tasked with generating demand.

Sidebar: demand is located or discovered from hidden unmet needs in the market. Marketers simply tap into that demand if they have a product that addresses those unmet needs. They don’t create it.

Their reward comes from revenue even thoug…

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