The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
How to Crack the $100M Innovation Code

How to Crack the $100M Innovation Code

You already know the answer, but here's a new twist - and its now FREE

Mike Boysen's avatar
Mike Boysen
Mar 26, 2025
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
How to Crack the $100M Innovation Code
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At first I thought “Hey, I’m gonna keep this a secret.” Then, I thought “I need to protect this” so I put it behind paywall. Then I realized that the best protection I had was to give it away to everyone so my competitors couldn’t use my work against me. You can do it without them!

The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

So, that’s what I’m doing today. You may have seen this post on LinkedIn this morning.

My goal is to turn so many problem-solvers on to our little secret that it becomes the new standard. There’s a problem, though. Sadly, one that has not been cracked by the pioneers of this methodology. An entrepreneur I came across that is a fan of ODI sums it up like this (this is a Grok summary of a recent thread on X):

Scott D. Witt
’s recent tweets paint JTBD as a powerful but underappreciated tool in the startup world. He views it as a way to align products…

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