How to Crack the $100M Innovation Code

You already know the answer, but here's a new twist - and its now FREE

At first I thought “Hey, I’m gonna keep this a secret.” Then, I thought “I need to protect this” so I put it behind paywall. Then I realized that the best protection I had was to give it away to everyone so my competitors couldn’t use my work against me. You can do it without them!

So, that’s what I’m doing today. You may have seen this post on LinkedIn this morning.

My goal is to turn so many problem-solvers on to our little secret that it becomes the new standard. There’s a problem, though. Sadly, one that has not been cracked by the pioneers of this methodology. An entrepreneur I came across that is a fan of ODI sums it up like this (this is a Grok summary of a recent thread on X):

Scott D. Witt

’s recent tweets paint JTBD as a powerful but underappreciated tool in the startup world. He views it as a way to align products…