The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
How to Define the CRM Market for Opportunity

How to Define the CRM Market for Opportunity

Is the CRM market really a software category? If you believe that, you’re leaving value on the table

Mike Boysen's avatar
Mike Boysen
Sep 14, 2017
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
How to Define the CRM Market for Opportunity
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Is the CRM market really a software category? If you believe that, you’re leaving value on the table

I’ve been around the CRM space since the days of the P.I.M. Can anyone remember what that stands for? I rest my case. As a result, I sometimes get frustrated at the slow pace of change. I don’t mean features, I mean real change. So, allow me to explain to…

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