How to get a job-to-be-done done completely differently

Let's take a look at the paint industry through the Jobs to be Done lens

A few months ago, I had to do some painting and noticed that Behr had this round hole in the lid. So, I took the cap off and poured the paint out of the hole and was not impressed with results. But when I went back to get a second can, a different person was on duty in the paint department and handed me a plastic contraption that looked like a spout. Sh…