How to improve the #eCommerce experience using #JTBD
Hypothesis: People buy products and services to get a job done and the buyer’s journey is a key component of the customer experience
Hypothesis: People buy products and services to get a job done and the buyer’s journey is a key component of the customer experience
Let’s begin by setting the core Job-to-be-Done aside for a moment, so we can look at a related consumption chain job. Consumption chain jobs occur once we have selected a solution to our core job. They are where the custome…