I’m a Great Marketer…I’ll Bet!
Recently, my good friend Wim Rampen wrote a piece about the 7 Jobs a marketer needs to get done in the age of service, and it stimulated quite a discussion. Admittedly, this is not the stuff the average marketer is thinking about, or doing. In fact, the average marketer today is chasing the shiny new toy of social media, hoping it’s really as easy as pu…
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