The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
I’m a Great Marketer…I’ll Bet!

I’m a Great Marketer…I’ll Bet!

Mike Boysen's avatar
Mike Boysen
Apr 16, 2012
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
I’m a Great Marketer…I’ll Bet!
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Recently, my good friend Wim Rampen wrote a piece about the 7 Jobs a marketer needs to get done in the age of service, and it stimulated quite a discussion. Admittedly, this is not the stuff the average marketer is thinking about, or doing. In fact, the average marketer today is chasing the shiny new toy of social media, hoping it’s really as easy as pu…

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