The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
I'm not satisfied with the satisfaction question in jobs-to-be-done, are you?

I'm not satisfied with the satisfaction question in jobs-to-be-done, are you?

What if we replace it with a different question in Jobs-to-be-Done Research?

Mike Boysen's avatar
Mike Boysen
Nov 02, 2021
∙ Paid
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
I'm not satisfied with the satisfaction question in jobs-to-be-done, are you?
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When we unwittingly approach disruptive times, even the best methods can obscure the future by asking customers questions that can only be answered based on what they know. "Are you satisfied" is one of those questions, in my opinion.

Let's pretend we are in the 1980's again and we've just been unshackled from component stereos systems. We knew we wanted…

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