I'm not satisfied with the satisfaction question in jobs-to-be-done, are you?

What if we replace it with a different question in Jobs-to-be-Done Research?

When we unwittingly approach disruptive times, even the best methods can obscure the future by asking customers questions that can only be answered based on what they know. "Are you satisfied" is one of those questions, in my opinion.

Let's pretend we are in the 1980's again and we've just been unshackled from component stereos systems. We knew we wanted…