Inside Twitter's Hidden Agenda: Decoding Jobs-to-be-Done for a Game-Changing Experience
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Back in 2021 two consultants from a consulting firm named Innosight published a piece on Harvard Business Review about Twitter and Jobs-to-be-Done (JTBD). Here’s the piece…
How Twitter Applied the “Jobs to Be Done” Approach to Strategy (hbr.org)
I recommend readingthrough the article. Essentially it states what actually happened, there were scores (or hun…