The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways

Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways

BCG Matrices will only get you so far...

Mike Boysen's avatar
Mike Boysen
Jan 14, 2024
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
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When I began my journey down the Jobs-to-be-Done rabbit hole 15 years ago there was an interesting matrix that depicted the growth pathways available for innovators to consider. I found it super-useful as a means for thinking about where to focus my attention. Here’s what it looked like…

Adapted from Strategyn


While it’s still just a table or matrix, it w…

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