Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways

BCG Matrices will only get you so far...

When I began my journey down the Jobs-to-be-Done rabbit hole 15 years ago there was an interesting matrix that depicted the growth pathways available for innovators to consider. I found it super-useful as a means for thinking about where to focus my attention. Here’s what it looked like…

Adapted from Strategyn

While it’s still just a table or matrix, it was less theoretical and more actionable than where we ended up.