Is Customer-centricity Dead?

Over the past 20 years or more, the term customer-centricity term has died and risen numerous times. Each time it rises from its own ashes…

Over the past 20 years or more, the term customer-centricity term has died and risen numerous times. Each time it rises from its own ashes like the phoenix, it takes on a completely new meaning. In fact, the meaning has never changed; but the solutions designed to address it have — and they have done so with a complete lack of understanding.

It is not ev…