The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Is Your CRM Vendor Social?

Is Your CRM Vendor Social?

Mike Boysen's avatar
Mike Boysen
Feb 02, 2010
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Is Your CRM Vendor Social?
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If your CRM vendor has a website, a blog and an online community powered by Lithium, you probably think they get the whole social thing, right? And if they have the Ideas module installed you’re probably thrilled because now you have a place to offer your ideas directly to the vendor.

What a great concept. You offer ideas, they get voted on by the community, and some are ultimately considered for inclusion into the product. This whole idea of crowd-sourcing can be debated as to it’s effectiveness. But, in a small community of experienced professionals, you’ll usually identify a few ideas that really stand out, and the community votes them into prominence.

I have such an idea. It’s been at the top of the list since it was submitted — months ago. The Ideas community has been around for quite awhile now as well. So, I was pretty disappointed when I found out recently that none of the management had heard of the idea. Then, as I was poking around this community today, I noticed this box….

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