The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Jack Be #Nimble, Jack Be Quick…

Jack Be #Nimble, Jack Be Quick…

Mike Boysen's avatar
Mike Boysen
Jul 16, 2010
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Jack Be #Nimble, Jack Be Quick…
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…Innovation creates a hockey stick — as in market growth.

If the rest of the “sCRM” world doesn’t react quickly, they could miss out.

I just read Martijn Linssen’s post about his thoughts on Nimble and he was dead on. Everyone is talking about being where your customer is, but until now no one has designed a solution that worked that way. Duh! That’s really all I can say. Not only that, you need to be where your customer is while you are still where you want to be…in Nimble.

I was talking with a customer this week who was comparing and contrasting Oracle OnDemand versus a product we were working with and he was demonstrating a lot of excitement about the ability to customize fields and forms at the end user level. Not only that, the ability to build business rules within and around that functionality. All with no programming.

Generally, I look at those as inflexible in the long run, but I do hear this consistently; so why are we pushing something else? I’m pretty sure I recall @Jon_Ferrara

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