The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Jobs-to-be-Done: How to Analyze the Market of Marketing

Jobs-to-be-Done: How to Analyze the Market of Marketing

You wanted a model, here's a model...and many opinions

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Mike Boysen
Sep 11, 2021
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Jobs-to-be-Done: How to Analyze the Market of Marketing
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Domain: Revenue Development

Core Job: Marketers trying to Develop a Qualified Lead
Mode: Acquire New Customers

Note: Jobs-to-be-Done value models and the ultimate data sets that are created are not designed to provide feature specifications. They are designed to target areas in a market where customer objectives are not well satisfied and/or difficult to a…

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