Jobs-to-be-Done: How to Analyze the Market of Marketing

You wanted a model, here's a model...and many opinions

Domain: Revenue Development

Core Job: Marketers trying to Develop a Qualified Lead
Mode: Acquire New Customers

Note: Jobs-to-be-Done value models and the ultimate data sets that are created are not designed to provide feature specifications. They are designed to target areas in a market where customer objectives are not well satisfied and/or difficult to a…