Think JTBD Can't Do the 5 Senses? Think Again—Here’s How It Can

Beautifying a Room: No One Would Seriously Study This as a Job Map, Right?

Is this your idea of beautiful? How can a survey create the right inputs?

One of the things we’ve liked to stay away from in the JTBD world - I mean the ODI Universe of JTBD - is anything to do with our senses. How can you prove what smells good, or what the perfect color is, etc. Worse, what if it’s something that involves several senses?

You can’t. You can only get opinions. Well…

JTBD is rooted in provable facts that can be established before a product or service is designed, and are actionable.. For example, how do you ask a group of people what it means to beautify a room? If you attempt this, you’re going to get a huge job map with far too many metrics when what we’re really trying solve is a problem that is relatively high level (therefore somewhat aspirational)…

Do you struggle to beautify your room? Not “What is a beautif…