Like Dimples On a Golf Ball — These Are The Silos of Social CRM

If you look at CRM like I do, one of the things on your radar screen should be the identification of silos in a business. From an operational standpoint, they may be necessary, but from the customer’s standpoint, they are nothing but annoyances. Unfortunately, the vast majority of CRM acquirers (software) don’t think through the part where they actually…