Lining Up Jobs-to-be-Done with Journey Orchestration Tools

Emerging Journey Analysis & Orchestration tools bring precision to the What, When & How of journeys. I’m going to add some Why to the mix

Emerging Journey Analysis & Orchestration tools bring precision to the What, When & How of journeys. I’m going to add some Why to the mix

I’m going to wander from my normal product agnostic blog. I was inspired to share my (admittedly) nascent thoughts about a tried and tested innovation framework (outcome-driven innovation, based on Jobs Theory), and an emerging analytics platform that I’m becoming familiar with (Thunderhead ONE Engagement Hub). I haven’t tested any of the embedded hypotheses (yet).

A few years ago I developed a “so-so” customer-centric target operating model which attempted to unify the qualitative and quantitative market analysis around Jobs Theory with the realities that exist in the enterprise IT arena. The tools available for performing proper Jobs-to-be-Done market analysis don’t easily fit into traditional IT any more than they fit into the marketing and agency world. I’ve been on the lookout for a way around that.

The “so-so” part was that there were no good too…