The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Lining Up Jobs-to-be-Done with Journey Orchestration Tools

Lining Up Jobs-to-be-Done with Journey Orchestration Tools

Emerging Journey Analysis & Orchestration tools bring precision to the What, When & How of journeys. I’m going to add some Why to the mix

Mike Boysen's avatar
Mike Boysen
Jun 16, 2017
∙ Paid

Share this post

The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Lining Up Jobs-to-be-Done with Journey Orchestration Tools
Share

Emerging Journey Analysis & Orchestration tools bring precision to the What, When & How of journeys. I’m going to add some Why to the mix

I’m going to wander from my normal product agnostic blog. I was inspired to share my (admittedly) nascent thoughts about a tried and tested innovation framework (outcome-driven innovation, based on Jobs Theory), and an emerging analytics platform that I’m becoming familiar with (Thunderhead ONE Engagement Hub). I haven’t tested any of the embedded hypotheses (yet).

A few years ago I developed a “so-so” customer-centric target operating model which attempted to unify the qualitative and quantitative market analysis around Jobs Theory with the realities that exist in the enterprise IT arena. The tools available for performing proper Jobs-to-be-Done market analysis don’t easily fit into traditional IT any more than they fit into the marketing and agency world. I’ve been on the lookout for a way around that.

The “so-so” part was that there were no good too…

Keep reading with a 7-day free trial

Subscribe to The Practical Innovator's Guide to Customer-Centric Growth to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Michael A. Boysen
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share