The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Marketing, Milkshakes and Innovation

Marketing, Milkshakes and Innovation

Mike Boysen's avatar
Mike Boysen
Aug 20, 2013
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Marketing, Milkshakes and Innovation
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As many of you know, I’m a fan of innovation; whether its product innovation, service innovation or innovative marketing. I’ve embraced the tenants of low-end market disruption as espoused by Clayton Christensen, but I’ve also embraced the systematic innovation framework written about by Tony Ulwick and Lance Bettencourt, called Outcome-Driven Innovatio…

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