The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Measuring Customer Experience One Step at a Time

Measuring Customer Experience One Step at a Time

Mike Boysen's avatar
Mike Boysen
May 17, 2014
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Measuring Customer Experience One Step at a Time
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There are those who say you cannot measure customer experience. What they are saying is “hire me to improve customer experience but don’t ask me how it will impact your business with any hard numbers.” Do we accept that when we attempt to define markets and our ability to penetrate them? Don’t we require some kind of a predictor of upside and downside? …

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