Measuring Customer Experience One Step at a Time

There are those who say you cannot measure customer experience. What they are saying is “hire me to improve customer experience but don’t ask me how it will impact your business with any hard numbers.” Do we accept that when we attempt to define markets and our ability to penetrate them? Don’t we require some kind of a predictor of upside and downside? …
Keep reading with a 7-day free trial
Subscribe to The Practical Innovator's Guide to Customer-Centric Growth to keep reading this post and get 7 days of free access to the full post archives.