Index of Jobs-to-be-Done Revenue Development Modeling Posts for Martech/CRM Vendors

Understanding Customer Outcomes using Jobs-to-be-Done

I thought it would be helpful (even for me) to keep some kind of table of contents for the revenue development pieces I’ve been writing. I’m not even done with the qualitative portion of marketing, let alone building out the sales side. Anyway, if you’re following this, or find it useful, you might want to bookmark this post.

Because more is on the way!

Marketers trying to develop a qualified lead (aka Marketing)

1. Expanding the digital footprint of the Martech Stack - part 1 of the initial 5 part series

2. The organic objectives of “Martech Stack” customers - part 2 of the initial 5 part series

3. The two sub-markets of revenue development - part 3 of the initial 5 part series

4. A map of the market of marketing - part 4 of the initial 5 part series

5. Describing the objectives within the market of marketing - part 5 of the initial 5 part series

6. How does the Martech Stack, stack up? 🎤 - a blog post and podcast combination that takes a look at how well vendors have digitalized their customers’ objectives per my lens on the market

7. How does Martech Stack messaging stack up?

8. The Subjective Quadrant (SQ) for Digital Marketing - a little follow-up fun with a brief qualitative analysis of the market of marketing based on nothing but a simple map

9. Jobs-to-be-Done: How to Analyze the Market of Marketing - a detailed map of the market of developing a qualified lead including a comprehensive list of performance indicators you can quantify.

More to come.

Closers trying to convert leads to revenue (aka Sales)

1. A map of the market of selling - I skipped all of the lead-ins I did on the marketing side and got right to the meat of it